SEO Myths That Will Not Confuse You Anymore


Myth #1.
SEO is a scam
Perhaps this most harmful of myths stems from those who seeking quick and easy wins with a very little effort. Indeed, there are cases of SEO wins that meet these criteria, typically when a site has easily correctable technical problems. In other cases,
SEO involves real effort and commitment which often pays additional rewards beyond the increase in traffic.
You may use semrush.com to find tons of samples when your competitors are getting good traffic doing only SEO and content.
Myth #2.
Google will find out that I'm doing SEO and than....
Google is smart, but not magic.
Google and other search engines strive to mimic human behavior in evaluating content and use human generated signals (such as links and engagement metrics) to crawl and rank results.
In addition, Google does not prohibit using any SEO agency.
You will find info about that below.
Myth #3.
Link building is dead (again) :)
Almost each year we hear that link building is dead now.
But, it you search for the statistic data provided by many top SEO agencies and marketers, you will find that link building is still the most important factor.



Myth #4.
Google hates SEO
1. Google readily states that SEO can "potentially improve your site and save time" and that many SEO agencies "provide useful services." Google even advises "If you're thinking about hiring an SEO, the earlier the better."
2. Google published their own SEO Starter Guide. While a bit out of date, it certainly encourages people to take advantage of SEO techniques to improve search visibility.
While Google seems to encourage search engine optimization, it almost certainly hates manipulative SEO. The type of SEO meant to trick search engines into believing false popularity and relevancy signals in order to rank content higher.
Myth #5.
PageRank is the best SEO metric.
So why is the problem with PageRank?
1. Toolbar PageRank, the PageRank most SEOs talk about, will likely never be updated again.
2. PageRank correlates poorly with search engine rankings, to the point that we quit studying it long ago.
3. PageRank is easy to manipulate.