Skip to main content

5 Ebook Creation Mistakes That Will Hurt Your Business

Today I want to uncover a few common mistakes you MUST avoid in the product creation process so you will make you more sales and profits.
Mistake 1. Not Thinking About Your "Back-End"
A back-end can be an OTO (one-time-offer) which your customer will see after the purchase of the front end product.
But you can also profit from the back-end by including links to other products inside your ebook or referring to a website in your audio etc.
You'll be leaving a lot of money on the table if you don't plan out a back-end.
Mistake 2. Using Crappy Old PLR
A lot of marketers will find old PLR reports and articles and put them together to sell.
If you use PLR (private label rights), make sure you go over the content and fix any information that is out of date and also check any links to websites to make sure they work.
If you're ebook is on a topic that is constantly being updated like technology, iPhone or Sony PSP, then frequent updates are necessary too.
Many marketers make 6 figure using  store of  crappy old PLR  but need a team and huge email list.
Mistake 3. Not Getting Feedback Before You Start Selling
After you create your first product, you probably think it's perfect. But it's a good idea to get the opinion of others before you start selling it.
Let a friend look at or use your product before you start selling it to the public.
Ask for feedback.
They might see something that needs improvement.
You can also use their testimonials on your sales letter to help sell more.
Mistake 4. Having a Bad Sales Page
Your website sales letter is your online "salesman".
If it can't get people to buy, you're going to be a very broke marketer.
Even if your product is great, and I'm sure it is,it won't sell if the website is ugly and the copy doesn't convert.
The only way to tell people and convince them yours is the ONLY solution for their problem is to have it presented and explained well with copy writing.
Good copywriting is important!
If copywriting is not your strong point, you can learn the basics of writing a sales letter for your website that sells with this course salesletterpimp
Product of great marketer stuart stirling  http://salesletterpimp.com/  is old product but still good to begin in sales page .
Mistake 5. Not Having an Affiliate Program
The often forgot about equation when it comes to making money with your ebook is getting traffic to see your sales pitch.
Having an affiliate program is your ticket to free-website-traffic.
If you don't incorporate an affiliate program with your info product, you're missing out on a whole lot of traffic and sales.
If you're unsure of what an affiliate program is, it basically is a website system that allows other people to sell your product with a unique tracking (affiliate) link so they can get credited and paid a commission for any sale they refer.
Affiliate programs are often seen as expensive and only for the big guys, but the fact is, there are simple and very affordable affiliate website programs out there.
Conclusion....
Don't make these 5 mistakes in your info product business and you'll enjoy more profits overall!

Popular posts from this blog

Seven tips for get better email deliverability

Email marketing is the most powerful tool for reaching your prospects and customers online.

But what's the point if your email messages aren't getting into your prospect's inbox?

Aweber had been showing funky stats with regards to opens and click-thru rates, so I knew something was wrong with our email deliverability.

I was starting to think that our email messages were ending up in the promotions tab in Gmail or worse the junk box.

So I've been trying to be pro-active in getting our emails to hit the inbox by better understanding the email universe.

I've learned a lot and below are some tips that will help you get better email deliverability.

1. If your email messages are going to the spam folder, encourage your readers to click the "Not Spam" button to get back into the inbox (in fact, if you are seeing this very email in your spam folder, please click "not spam").

2. Ask your readers to mark your messages as important for better deliverability.

3. Re…

Steps That Guarantee Maximum Price When Selling Domain Names

Whether you are a professional domain name trader or an internet businessperson looking to sell you website, you want to get the best possible price for your domain name. To accomplish that you need to plan and be ready. Use the following steps to ensure the best price when you decide to sell your domain name. Assess the value of your domain name.
There are many factors to consider when determining the value of a domain. If you aren't sure how to do this, there are companies that make these assessments for a fee. Probably the most important factors to consider are traffic, length of the name and whether it is a dot-com TLD. Research the market value for domain names in as many categories as possible such as aftermarket domains, sounding domains, secondary market domains, high-value domains, and top domains. Keep financial reports and tax filings current and correct.
Interested buyers usually want to buy immediately and will be put off if your information is confusing or they have to w…