Julian Fred

Best Trends In The E-Commerce Industry

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12 Trends In The E-Commerce Industry In 2017 That You Need To Know.
People have started looking at Online shopping in the recent years very seriously. If you belong to the e-commerce business, you must know the latest trends. Go with the flow to achieve success. Plan to expand your business keeping the 12 trends in the e-commerce industry given below in mind.
1. Website Contents
The base of any e-commerce business lies on the substance of the site. Content that provides the required information to make buying decision enables the customer to stay connected with your site.
During traditional shopping, we prefer visiting stores that has customer friendly sales professionals who give more inputs about the product. The website takes that place in e-stores.
Make sure to provide fresh content with all details required to make the online shopping hassle free. Also, incorporate live chat options in your website to attract more traffic.
2. Payment Options
Most of us want to buy things. But when it comes to paying all of us look for more options. To boost your E-store sales just be flexible on different types of payment methods. Include Apple Pay, PayPal Express, Credit and Debit card payments. Apart from adding multiple options make sure to select the user-friendly payment gateway.
3. Shipping and Delivery
OK, had a great online shopping experience with engaging content and secure payment options. What next? Shipping and delivery. One of the keys to success in online business may talk about fast delivery. But, Do you know? 58% of online buyers add more items to their cart if free delivery option gets tagged to that item. It does not stop there, every 83 customers out of 100 buyers don't mind waiting for long to receive their products if the shipping is free.
4. Return Policy
Smooth purchase journey does not get over after delivery. In fact, it begins after that. Wondering, how? Yes, after receiving the product people look at the return policy for various reasons. To stay ahead in your business in 2017 you have to prepare yourself to absorb the transport cost not only for delivery but also for returns. People will get tempted to order online on your site if they can replace it without charge after looking at the item in person.
5. Customized Shopping
The digital store owners have agreed that personalized shopping attracts more customers than generic shopping. Without any doubt, this trend will tend to grow in the coming years.
Expand your online portal with advanced technology. Provide more brands and more options to select a product. Customize the loyalty programs. Understand that all customers never think alike. Get their pulse right to sell your product.
Are you aware? Your competitors started moving ahead of this trend. Don't wait to start planning to customize the shopping needs.
6. Videos
You Tube videos had got its name in 2016 for e-commerce shopping.
2017, the focus has shifted to using videos on-site. Products that contain video explanation had more conversion rate. Case Study performed by Tassimo shows that the conversion rate reached 74% and 340% customer engagement with on-site videos.
7. Voice Search
Voice searches have picked up in serious online business. No longer voice search act as a fun tool. Make use of voice search on your site to boost your sale effectively.
How to benefits from voice searches? Optimize the content on your website in such a way it appears in Google search results. This helps customers to find a product by just talking with Google's voice search provision.
Look at the Google's research report confirming that voice search contributes 20% of search requests.
8. Mobile Apps Shopping
Needless to say, the mobile shopping has started galloping PCs. Just click this to know more. Keeping in mind as an online retailer not only create a mobile responsive site but also combine mobile wallet functionality hooked on your store.
E-commerce giants such as Amazon, Apple, JD.com, Walmart, etc. use their mobile based application that contributes a significant share of revenues.
9. Tool to Alert Fraudulent Activities
Imagine that you construct an expensive house and fail to provide doors. Yes, building a brilliant online site and not having any fraud management tools pushes your business down.
Customers do not shop online when privacy and security bars don't match their expectation. 2017 will continue to have a significant impact on this trend.
10. Black Friday And Cyber Monday
Cyber Monday and Black Friday gets more attention by customers to shop online. The trend in 2017 has confirmed that the distinction between Black Friday and Cyber Monday fades out. Both the shopping holidays have moved online.
11. Multichannel Shopping
Shopping trend has gained popularity through the multi channel. We know that people want a device for their shopping. Shoppers who pass by your store does not physically visit your store. But do not worry he/she pulls out a smart phone and look online to gather product information. Next, he/she places an order after going home. 
Think storage Google Apis says that 42% of shoppers present in the store physically order online upon reaching home. Sounds funny? No, it's true.
12. Social Selling
Social selling trend will grow all through 2017. Every online store owner focuses on promoting their brands using social media platforms.
At the beginning stage of online business ignite your online sales using Facebook live videos and showcase the product features. Once your business starts picking up incorporate on-site videos.
Thank for reading

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Julian Fred

Essential Elements of a Successful E-Commerce Website

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The development of internet technology in the last decade has brought along tremendous changes in the online shopping habit. The internet retailing landscape has become more competitive than ever. Hence, it is crucial for e-commerce retailers to build a powerful and engaging platform that leaves a convincing impression right at the beginning. 
This article will elaborate the 9 must-have elements that an e-retail store should have in order to be well-prepared for the online competition in 2017.

  • Responsive design
According to Statista, 55% of online retail visits worldwide in the second quarter of 2017 was performed through smartphones. Nowadays, building a mobile-friendly website with quick loading time that can offer a flawless shopping experience is not just an option but a must, as this will directly affect your website ranking on SERP.
  • Easy-to-navigate and clear structure
Make sure that your website has well-structured product categories and offers customers an intuitive navigation experience so that they could easily find what they are looking for. The most important pages should be included in the main navigation bar, and the number of clicks that leads to purchase should be kept minimum to ensure a high conversion rate.
  • Interactive product display
Display your products with detailed information and high-quality images that enable zoom function. You can also add 360-degree product photography, which allows visitors to visualize the product in its full dimension and therefore adding interactivity to their shopping experience.
  • Clear return policy
It is of great importance to have a clear return policy positioned in an easy-to-find spot on your online store. This should be written in a simple and clear language, explaining all the return costs and refund methods. Even though having customers sending back your products might be the last thing you want, displaying a clear return policy will make customers feel more confident when making their decision to purchase your products, and hence will drive your conversions.
  • Reliable customer service
Having a great customer service will bring your business not only customers' trust but also higher ROI as they will keep coming back to you and recommend you to their friends and family. Make sure to have your service hours (24/7 hotline is a big plus), phone numbers and all contact data displayed in a place where customers can always see.
  • Live Chat function
Having a Live Chat window is a must for your online store in 2017, as this is not only a cost- and time-saving method but also adds more value to UX. Studies have shown that customers actually prefer chatbots to emails or other regular forms of customer service. As a result, it is highly recommended to have a Live Chat function t or a chatbot that can analyze customers' background and direct them to the appropriate channel or a human agent.
  • Engaging Calls-to-Action (CTA)
People usually decide very fast on whether they like a website or not, therefore it is worth the effort to make your virtual store highly attractive to them by incorporating CTAs to it. These could range from a simple pop up with a promo code to banners that display the latest deals or free shipping promotion.
  • Trustmarks
A trustmark is a small logo or an image from an external party, normally a professional organization displayed on an e-commerce website and indicates that this site has passed security tests. The most popular trustmarks are McAfee, Verisign, BBB, PayPal and Trustee. Having recognizable trustmarks on your website gives customers a sense of security and hence, more incentive to make a purchase.
  • Checkout process
A poorly designed checkout process might harm your business more than you could imagine. Make sure to establish a fast and easy checkout process by offering a wide variety of payment methods with different transaction currencies (if your business is international). You also need to keep the page loading speed minimum and make it easy for customers to edit their cart content. Last but not least, display security logos, delivery date as well as all shipping/returning policies clearly and try to avoid charging unexpected costs.

 Thank for reading 

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Julian Fred

learn from the Results of Your A/B Tests

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It can take some time to set up your A/B tests, and an even longer time to run them and understand the results you are getting. But it's worth it - when done right, it can increase your conversions significantly.
The Basics
A good split test is made up of several elements:
1. One element to change, such as the headline on your sales page.
2. Two different versions of the page, A and B.
3. Traffic to these pages; drive traffic through social media, or paid ads for an even faster set of results.
4. Track the results of A and B until you have a clear "winner", that is, a page on which more people click, subscribe or buy.
5. When deciding on a winner, make sure the number of visitors to each page is on a par to determine if the results are statistically significant. For example, if A has 100 visitors and 4 sales, and B has 200 visitors and 8 sales, there is no winner. They are tied. In this case, either continue to run the test, or pick your favorite, such as B, and run a new variation against it, which we can call C.
If on the other hand A and B both have 4 sales, but B has twice the traffic, A is the winner because it has a 4% conversion rate versus a 2% conversion rate. Use A as your "control" and then try to beat it with version C. If A is still the best, it remains the control. If C emerges as the winner, C will become the control. Then you can test it against D.
When you are happy that your headline is performing well, test other aspects of the sales letter until you've got the best conversions you can manage.
6. Run the test for as long as it takes until you get a clear winner. Use that as your "control" page.
7. Go back to Step 1 and run another test using a headline (technically headline C).
Note: If neither A nor B are a clear winner, choose the version you like best, and run a second test against that version until you get a winner.
Setting up the tests is pretty easy. You have to stay organized. Tracking the data can be a bit tougher, because you will have to use one or more sets of tools and/or analytics to get a full picture of what has happened on the test.
For example, you can use Google Analytics and Experiments to create the split test, but you will have to also use your sales data or email marketing subscriber information to determine how many people completed the call to action you were requesting.
Things to Watch Out For
Low Traffic Sites
If your site does not get a lot of traffic, it will take longer to run the test and get statistically significant numbers. Or, you could run an ad to drive traffic to A and B to speed up your test and get a winner faster.
Test for 7 Days Minimum
Test for at least a full week in order to account for traffic and habit variations from one day to the next. Chances are the results you get on Sunday might be very different from Monday or Thursday.
Be Clear about Your Goal
Set up your test to have one variable and one goal. For example, test the headline only, and see what impact it has on sales. Test the subject line of the email only, and see what impact it has on open rates.
Don't Be Dazzled by Other Numbers
It is easy to get distracted when you are using a hugely robust program like Google Analytics. Focus on your goal only in order to get the data you need to take action; that is, decide whether A or B is the control and then test against C, find the new control, if any, test against D, and so on. You will soon get a winner, and more conversions.

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Julian Fred

Steps to build successful Mobile App Idea

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Many people and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers.However, people are relatively unaware of the steps or process needed to turn a mobile app idea into reality. Due to lack of ability and information among startups and established companies, most of them don't know how to go about shaping the app idea.
I have helped several companies build their mobile app. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anyone from any industry get their mobile app idea turned into reality.
Step 1: Write down your feature list
Conceptualize your idea begins by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many ways. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in success of your product.
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