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Showing posts from January, 2017

Seven tips for get better email deliverability

Email marketing is the most powerful tool for reaching your prospects and customers online.

But what's the point if your email messages aren't getting into your prospect's inbox?

Aweber had been showing funky stats with regards to opens and click-thru rates, so I knew something was wrong with our email deliverability.

I was starting to think that our email messages were ending up in the promotions tab in Gmail or worse the junk box.

So I've been trying to be pro-active in getting our emails to hit the inbox by better understanding the email universe.

I've learned a lot and below are some tips that will help you get better email deliverability.

1. If your email messages are going to the spam folder, encourage your readers to click the "Not Spam" button to get back into the inbox (in fact, if you are seeing this very email in your spam folder, please click "not spam").

2. Ask your readers to mark your messages as important for better deliverability.

3. Re…